That "No Thanks" Letter is Gold!

"After searching online for days, I finally came across a position that must have been written just for me! The industry was a niche I worked in for the past ten years, the qualifications were on point with my experience and the responsibilities were almost identical to my last full time position. I took the time to customize my cover letter and eagerly sent it in…waiting for that call to meet, but no call came.
I was bummed and stumped, but tried to leave it behind until one afternoon a few weeks later. In my stack of mail was a letter, a very thin letter from that company. I opened it up only to read my “No Thanks” letter and proceeded to get frustrated…..."

This note came to me from a former colleague of mine and I had to write about it because we’ve almost all had this experience by now and have felt just like him.

In 2009, searching for a job isn’t easy, but perhaps what’s harder is keeping positive day in and day out. It takes a dedicated effort, some ingenuity and determination to get through the weeks of unemployment and all that comes along with it. To succeed, you have to champion your accomplishments along the way, no matter how small they may seem at the time. Had my dear colleague been able to do just that, he would have seen that letter as a new opportunity. For the first time, he processed a contact name, email and direct-phone number for the recruiter in their Human Resources’ department…and that’s gold!

Staying Fresh in a Stale Job Market…

Yes, while it’s often true that you could probably make more money collecting unemployment. And is flipping burgers or stocking shelves really going to add to your resume? Probably not. So what do you do to keep your skills sharp and still stay active?

Many communities have numerous ways for professional adults to continue their education. Take a look at some of the Adult Education course given at your local high school. I don’t know QuickBooks, and many of us are little rusty on Office 2007, so why not take that evening class at the high school? I’m sure you’ll learn a lot and think of what a great addition to your resume something like QuickBooks would be. Adult Education courses are usually free or have a nominal fee to cover basic costs. And of course, it’s another opportunity to network. But act quickly; these courses usually fill up quickly.

If you are not finding the level of coursework you need at your local high school or community group, check out your local college or universities. Perhaps you can take courses that advance and enhance your current career. It will show perspective employers that you do have a passion for your field and that you are willing to stay current on topics related to your profession. Many college and universities offer courses specifically designed to accommodate working, or unfortunately not working, professionals. Something else to explore is additional certifications. Many industries require additional certifications and training. So get that PHR, C++, PMP or Medical Coder certification while you have the time. It’s much better than sitting at home and will eventually get you more salary when you do get back to the workplace.

Finally, look at some volunteer opportunities. Participate in a community event, walk dogs at an animal shelter or give some time to a charity or non-profit that has positively affected you in some way. Find something that has touched your life or something that you’ll really enjoy, and get involved. If your area of expertise is marketing, than show that local non-profit how to effectively market their events and see how good you feel when they raise a record amount of money. There are so many organizations that need your professional expertise; and it may lead to your next interview. Many professionals give back to their communities and would like to be considered an example to others. So it’s a great chance to meet people in a social setting and network. And with your involvement clearly visible on your resume, it could be that the company you interview with is also affiliated with that organization. And you never know who you’ll meet at that next walk-a-ton, so start hitting the treadmill now.

Of course, always have your resume, references and sales pitch ready. If you are active, involved and have access to influential people, then there’s no excuse not to offer your skills, especially when the benefits could be more than a warm feeling, but could lead to your next job.

If you are searching for a job and not working, you MUST have business cards! In this wireless world, handing someone your resume & cover letter in most settings just doesn't work. However a business card noting your contact info and a blurb as to your talents & niche is perfect, handy and very professional.

How Important Are Keywords In Your Resume?

Consider your current resume for a moment. It’s your very first opportunity to make a positive impression on a prospective employer. You’ve worked diligently on communicating your successes and adding up all your accomplishments, and there’s no doubt in your mind that the message is clear and your phone will shortly ring with interest.

But before anyone can dial your number, they have to find it first!

It’s critical that recruiters can easily locate your resume and today that means working with technology to effectively communicate your story. Whether posting your resume to web sites like Monster.com and CareerBuilder.com, or applying to a company of interest, you must speak in a language that highlights keywords as a means of conveying your experience behind the scenes.

Keywords are how Applicant Tracking Systems (ATS) identify you as a possible “match” to the desired skills and experience an employer is seeking. When a recruiter starts a search and enters selected words that compliment their targeted candidate, each and every word they choose will greatly effect what groups of candidates appear in their search results, much like a traditional search engine. In other words, if you don’t have the words on your resume they have chosen to search, they will never know of your well-crafted resume and your phone will not ring.

So how can you be sure your information is being seen by the right recruiters or hiring managers? One, do your homework. With many resources to choose from, dig in and learn which keywords are most commonly desired for your niche. Two, choose your keywords carefully. Just because a common term is used within a particular industry, doesn’t mean it’s definitely a fit for you professionally. Three, use keywords, acronyms and punctuation carefully. Remember with Boolean search rules, how your write your keywords is also important, like slashes for example. If you listed marketing/advertising, a recruiter searching marketing or advertising would not find you had you written the above. Lastly, use your keywords, don’t just list them. Once the software finds you and lists you as a candidate, the human recruiter will then be reading your resume.

Proper use of keywords will also demonstrate your depth and knowledge of any given industry or profession. When used incorrectly, your resume will make you seem amateurish, unqualified and will not be a good representation of your experiences. When used correctly and in the right context, keywords will accentuate your credentials and reinforce to potential employers that you are the ideal candidate for the job.

When crafting a successful resume, be sure to use different combinations of keywords and variations of job responsibilities. For example, if you were a Customer Service Manager, use terms such as “client services,” “customer support,” technical assistance” and so on. They all mean the same thing basically, but it expands on the frequency and variations of keywords so your resume will show up in searches more often.

Qualifying and detailing your unique experience using appropriate keywords will not only hit the mark, but allow your individual skills and talents to stand out from the masses and entice the recruiter to finally pick up that phone.

Q & A: What's wrong with my resume?!

Q: I've posted my resume on all the major job boards, I've sent it to dozens of job openings, and am not getting any calls. I've never experienced this before and feel lost! What's wrong with my resume?!

A: Every resume is different, but here are the top 5 questions to ask yourself if your current resume isn't getting the attention it deserves.

1- Is your resume updated and current?

No one wants to read an inaccurate or outdated resume. If you're not working, no where on your resume should read "to Present." And if you are working, is it up to date with today's information?

2- Is your resume consistent?

Review your formatting! Do your margins match? Are your dates aligned and written in the same way? Is your email address hyperlinked and contact information correct? Do you have periods at the end of EVERY bullet? These examples are just as critical as spelling mistakes and typos.

3- Has it been proofread by someone other than you?

Every editor needs an editor! The more you work with your resume, the more likely you are to miss a typo or an incorrect verb tense. Always have someone you trust review your resume before you send it or post it online.

4- How long is your resume?

How much time do you think prospective employers actually spend reading a resume? The rule of thumb these days with resumes is a two page maximum (with few exceptions). If you have less than 10 years of professional experience, one page is more than enough. Remember, a resume highlights your talents and should strongly introduce Your Message, allowing you to elaborate on the details during the interview.

5- NO TEMPLATES!!

This is your only chance to effectively communicate Your Message, so make a lasting impression on the hiring manager. Don't allow your resume blend into the masses with a generic MS Resume Wizard template. Be unique, just like you!

A resume is your introduction, describing who you are as a professional and makes the very first impression on hiring managers. The best resumes are updated, easy to read and should communicate a clear message. When done well, this leaves the prospective employer wanting to know more about you and your experience.

Take a moment to send us a copy of your resume for a complimentary Resume Review and see how your resume stands-up in today's market through the eyes of a trained HR professional.

I'm getting laid off and don't know where to begin...

Q: I’ve been working with the same company for several years and have just been told that my position is being relocating overseas before the end of the year. Now that I’ve gotten beyond the initial shock, what can I do to prepare for today’s job market?

A: Start with a deep breath and a little determination, the road ahead is not hard too navigate with a little guidance. These basic steps can start you moving in the right direction.

1) Do your homework and get familiar… with yourself!

Determine your Wants vs. Needs. By making this distinction, it will help you to make good decisions as you search for that new job. Get to know your strengths and weaknesses. “To thine own self be true” is best served when you are pursuing your talents and respecting your own limitations. Begin reviewing what types of positions may be a suitable fit to your overall experiences and compliments both your professional and personal goals.

2) Update your Resume and draft a general Cover Letter as your introduction.

It’s always better to do your resume without a pressing deadline looming. Start with an historical timeline and then build on your experiences with bulleted items. We suggest doing so in several shorter writing sessions, allowing you time to re-think and edit the final version.

3) Practice Interviewing.

Just like riding a bike, if you haven’t interviewed in a while, it may seem awkward at first. Look for new or hot Qs that are commonly being used in today’s market, review your resume, and practice well-paced answers avoiding “ums” and long pauses.

4) Update your social networking profiles and your online presence.

First, be sure your profiles on web sites like LinkedIn to Facebook match content from your updated resume. Second, be sure you review your published content for professionalism. While job searching, it’s critical to filter your image, as your name will be Googled before anyone calls you for an interview. Third, begin to review your contacts and explore all of the new connections that may assist your search, i.e. a friend of friend who works for that ideal employer and can make employee referral introduction.

5) Begin your search now, it can take some time.

Partner with a professional Career Coach. We can help you uncover jobs that aren’t posted online and help you streamline your search. Meet with local Recruiters to ensure that they are continually working on your search when you can not be. Lastly, work hard and smart by using job search engines like Indeed.com. These sites can compile jobs from all kinds of sites and have daily email alerts sent to directly you. Better you review and apply to each job there then spend time hitting countless sites and trying to remember which keyword you used last.

With each day ahead, take small steps towards your professional future. Remember, some days may offer a great return and have you preparing for exciting interviews, while others may not so rejoice over the small accomplishments along the way and stay positive. You can and will achieve your goals, as long as you believe in yourself!

From Want-Ads to Want-Me!

Just ten years ago, job seekers awakened early Sunday morning to rush down to their corner store for the Want-Ads classified section of the local newspaper. Eagerly, the unemployed would read the 30 words or less and rush off to the local fax machine, crossing their fingers the whole time. We knew very little about the prospective opportunity, but had high hopes and pushed on.


In 2009, very few companies even consider buying a print ad in their local newspaper or Want-Ads – they’re almost ancient history. Corporate job descriptions now boil over with details and dreams of their ideal hire. While frustrated HR professionals often choose to not post these jobs online after previously being flooded with unqualified candidates time and time again.


So how are people getting hired for the job that they can’t even find? Instead of focusing on Want-Ads and online postings, successful job seekers focus their energies on self-promotion campaigning, ergo “Want-Me.” Nobody knows you better than yourself, so who better than you to communicate your story and message to the marketplace? No one!

Through a combination of traditional techniques and new media marketing, create a campaign targeting your desired audience of prospective employers and have a-go. In more than 15 years of recruiting, never once did I say, “…oh no, someone sent me their resume with a cover letter of introduction!”

With every send, you’re taking another step closer to your long-term goal, forging new business relationships all along the way. Our career coaches are specialists who will work with you through your campaign, guiding your path, helping you jump the hurdles and land firmly on both feet. It all starts with the first small step, speak with a qualified career coach now…after all, your competition is.

What TO Wear...For Men

Alright gentlemen; let’s take few minutes to focus on you and how you can present your best to make a great impression at your next job interview. In this unique job market, each advantage could be the deciding factor between you getting the offer vs. someone else, so let’s capitalize upon this opportunity!

Let’s start with the core of your presentation, the suit. Without question, it should be dark in color and subtle in pattern, like pin striping for example. Light colors and heavy patterns should be saved for social gatherings or events unrelated to interviewing. Today’s business fashion call for a two or three button jacket, which leaves that double-breasted number tucked away deep inside the closet. Just as important as the overall look of the suit, is the fit. Men’s clothing stores have tailors, as do most local dry cleaners, so use this opportunity to make it fit perfectly. Nothing makes a man stand taller than a sharp power suit that looks like it was made for personally him. And have no fear; this investment will only add a few dollars onto the bottom line and brings a strong return.

Next is the shirt. First and foremost, it must be a long sleeved shirt. Even on the hottest of summer days, short sleeves button-down shirts are not considered corporate attire and are inappropriate for your interview. Remember you are dressing for an office interview, not the outdoors. As to color, solid white is the classic choice. However, to show a little personality and leave a long-lasting mark in the recruiter’s mind, you may choose an embossed pattern on white, beige or light blue, or perhaps a plain light pink.

Time to talk ties! Out of all of the “interesting” attire I have witnessed interviewing thousands of professionals through the years; it’s been men’s ties that have missed the mark time and again. One, yes your tie should be professionally focused, however that does not mean off-hours musicians should arrive with piano-keyboard ties! Think about it, have you ever seen an accountant in a tie with numbers on it? Exactly! Two, avoid solid colored ties for interviews and choose either a stripe or pattern that compliments your shirt and suit. Your tie and pocket square should you choose to wear one are your chance to show a little bit of your style. Third, keep it clean or buy a new tie for your interview. Ties so easily stain and can easily pill, so look closely in indoor and outdoor lights before you throw it on. And lastly, make certain when tied it’s hitting the bottom of your belt, no higher and no lower.

Now let’s discuss footwear. Men should always wear dark colored dress shoes to their interview. Loafer or lace-up is mostly a personal preference, however loafers are considered more informal. Get up close with your shoes before you walk out the door to ensure they are clean and polished. Dirty or scuffed shoes do not say “this is a polished professional.” And socks, never, ever wear white socks to an interview. Consider this like when mom would tell you to always wear clean underwear when you go out. Don’t be caught dead in anything other than dress shoes with dress socks that match the color of your suit. This will also extend the line of the leg and make you looking longer and leaner.

Now that you’ve gotten dressed and you’re looking and feeling good, it’s time for personal grooming and a few choice accessories. Bottom line here - remember your audience. This isn’t a night out with the boys.

When it comes to men’s hair, there are very few times when going without a haircut is ok, and this isn’t one of them. Remember, you want to look polished and that means trimmed and neat! When using “product,” please keep it natural and leave out the stiff-looking gel. It’s always recommended that gentlemen shave all facial hair (beard, goatee and/or mustache). Even in 2009, some organizations have strict corporate policies against facial hair. And if using an after-shave or cologne, please apply sparingly as other’s may be hyper-sensitive or be allergic. As to accessories, please fellas, no major bling-bling for interviews! You may wear a ring or two, a label pin, a watch, but no necklaces, earrings or facial jewelry.

From head to toe, you’re now ready to take on the world and make a fabulous first impression with your prospects. But before you walk out that door…grab a portfolio to neatly hold your resume, cover letter and pen.

Now Go Get ‘Em, Guys!

What TO Wear...For Women

Through out my recruiting years, I interviewed thousands of candidates of all experience levels and witnessed good and not-so-good first introductions. We’ve all heard the old adage, “you never get a second chance to make a first impression” and that holds true for first interviews perhaps more than anywhere else in our lives. Where else in your life have you stood up from your chair smiling, with your hand extended to have your entire person judged instantly for quality and professional know-how? Let’s take this opportunity to review what TO wear to your interview, allowing you to be your personal-best when you say hello.


Ladies…
Start with the basics, one dark-colored suit. In today’s day and age, there’s no reason for anyone to dictate whether pant suit or a skirt suit is more appropriate. We believe it’s most important for the individual woman to choose whichever she feels more Powerful, and Comfortable wearing. Remember all skirts should hit with in one or two inches from the top of the knee, at their shortest.

Next, choose a solid, light colored shirt that leaves much to the imagination…in other words, no peek-a-boo from undergarments or anything else please. Get dressed and move around in the full suit and shirt together, sitting down, crossing your legs and lifting your arms about and ask yourself, am I fidgeting too much with it to keep the shirt in place and in-turn, is it appropriate.


If you’ve chosen a skirt, you should wear hose even in the middle of summer. There’s a 99% chance your prospective employer has A/C so it doesn’t matter how hot it is outside, you’re dressing for the office interview.

Now onto the feet! If you’re wearing a skirt suit OR a pant suit, the rule here is No open-toed shoes. As to style, flats or heals are fine. They should be a simple, dark colored shoe that’s easy to walk in and heals should be less than three inches high.

Now that you’ve gotten dressed, it’s time for hair, make up and a few choice accessories. Bottom line here is, remember your audience. This isn’t a night out with the girls clubbing.

Your hair should be traditional hair colors and away from your face so you’re not fussing with it through out your meeting. Make-up should be worn naturally, choosing calm colors, i.e. no bright blue mascara or fire-engine-red lips. Nails, we can’t say enough about nails ladies! Please carry the calm, natural look of your facial make up through to your nails. Super-long nails with airbrushed designs and nail-bling have no place in your interview.

When it comes to accessories, less is more so keep them simple and small. Choose earrings that rest on your lobe vs. long and dangling. Wear no more than two or three rings in total and select necklaces that are not-personal and not large and over-powering. Many successful business women still choose the old standard of pearl studded earrings and necklace finding them a simple and safe choice and we agree. We recommend leaving the bracelets at home, as they ding and drag against the table and often need adjusting which distracts attention away from you. Watches are fine but and all other facial jewelry (less that worn for religious purposes) should be removed and left home for interviews, along with any more than two pairs of earrings.

Now just before you walk out that door, a few minor finishing items.

Go gently when applying perfume as many people are sensitive and can’t physically tolerate some scents. Use your smaller purse throwing in only the essentials for your interview and bring along a portfolio to neatly hold your resume, cover letter and pen. Grab those sunglasses (which of course, will not be worn on your head when indoors) and Go Get ‘Em Girl!!


…to be continued!

Gentlemen, please follow us to dress your personal-best for interviews Thursday, July 30th with What TO Wear for Men.

Forget Iced-Tea, THIS is the BEST STUFF ON EARTH!!

Update on the job search...

From Vicky: I landed a new teaching job in SANTA MONICA!!!! And I owe a piece of my success to you for your amazing encouragement and positivity!!! Thank you thank you thank you for keeping me sharp with my resume and keeping the spirit alive!!! We MUST hang when I get back to the island, which I will be able to do since the money will be SO much nicer than what I was making this year!

I'm so proud of Vicky...just days back she was feeling like her budding career was smashed out like a half-smoked cigarette, after receiving the news of her unexpected lay-off. This was a normal reaction, but from such a seemingly strong person like Vicky? That isn’t the Vicky we’ve all grown to know and appreciate! However when any professional is handed this unfortunate decision, it’s a normal reaction to feel muted and as though there are few career options ahead in this unique job market.

So Vicky and I got to work! We identified her challenges and faced them head-on. We took out the red pen and went to work updating her resume to truly express her depth of knowledge, strengths and contributions to both her employers and her students. We found new ways to get interviews for job openings, dispelling rumors that no one is hiring today. And with a deep breath, some new tools and a lifted confidence, Vicky headed back into the market space, ready and willing to talk shop with any and all relevant prospects.

Vicky thanked me…but she really needs to thank herself as well. I’m a coach, I only influenced her direction and decisions, Vicky got the gumption and made it happen! (…and I bet, no - I know, it didn’t even hurt a bit!)

Go get ‘em Vicky!!! You are an inspiration to job seekers everywhere!!
~Jennifer